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Across the economy, companies are using digital technology to break into innovative service lines, accelerate growth, and transform their businesses as a whole. The digital strategies and databases of these companies play an important role in their success.
Since the California Consumer Privacy Act (CCPA) went into effect in January 2020, the United States has proposed an increasing number of comprehensive federal data protection laws, many of which are aimed at providing consumers with privacy rights related to online advertising.
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