Listen, everyone should be watching Squid Game, the poignant new South Korean Netflix show that’s just gaining popularity. But if anyone can learn important lessons from their dystopian tale of capitalism’s cruel rat race, it is Jeffrey Bezos, founder and former CEO of Amazon
On Sunday, Bezos praised Netflix for an international strategy that helped the Korean show achieve global success and called this business success “impressive and inspiring”. However, one bracket made it clear that the richest man in the world may not realize that Squid Game is actually not very cheap in its portrayal of the Jeff Bezoses of our world.
“I can’t wait to see the show,” wrote Bezos. And honestly, Jeff, we too would love to hear your thoughts on this parasite-meets-hunger-games critique of class inequality created by the very exploitative, predatory capitalist systems that you have at the expense of your basic human rights Workers have played and decency.
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In case anyone needs a refresher, Bezos owes a significant portion of his amazing fortune to employees, who reportedly had to pee in bottles and shit in bags to keep up with the grueling demands of their employer and workplace.
The company is also accused of repeatedly failing to protect workers during the deadly pandemic (deadline). While Amazon denied paid sick leave to workers during the pandemic, Bezos made more money than ever.
Because the company was actively jeopardizing workers’ lives, it even ran worryingly cheerful advertisements thanking them as “essential.” Amazon doesn’t seem willing to spend a lot of money on worker protection, but apparently it is willing to forego a lot of a PR strategy to counter all of the negative press surrounding reports of abusive working conditions.
Well, Squid Game is obviously fictional. But there’s a reason it’s resonating with so many people because the feelings of Eat The Rich are getting mainstream enough to land at the Met Gala.
If you’ve just watched the first episode of Squid Game, you know exactly how ironic it is for Bezos to completely miss the point of this disturbing show while marveling at Netflix’s profitability. The show’s message is far from subtle, and it’s not hard to see why so many global viewers can relate to its metaphor as the one percent keeps everyone else caught up in a cruel capitalist game that they never really “win” “can (at least not without losing all remnants of humanity).
Twitter users did their best to warn Bezos of what was in store.
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Another made it clear what role Bezos would play in the fictional world and, well, it’s not the hero.
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Others suggested that he write down the lessons he learned from it.
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Many took the tweet as an opportunity to point out that we collectively hate him here.
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So let’s draw a circle with Jeff – either after he actually saw Squid Game, or after people started guillotining overreach. For his sake, we hope they bring Netflix into space!