Junior Achievement and EY Offer Two Initiatives to Teach Teens About Entrepreneurship During National Entrepreneurship Month


COLORADO SPRINGS, Co., November 2, 2021 / PRNewswire / – For the fifth consecutive year, Junior Achievement and Ernst & Young LLP (EY US) will connect entrepreneurs with high school students across the country to share their experiences with teenagers in November, National Entrepreneurship Month Encourage them to consider entrepreneurship as a career option. The initiative, known as the JA Launch Lesson, traditionally involves entrepreneurs who act as mentors in the classroom. But given the “new normal” this school year, JA is offering virtual and remote options. In the past five years, JA and EY US have reached more than 210,000 high school students with this learning experience.

Additionally, JA and EY US have teamed up for JA Connect Entrepreneurship, a new and engaging online experience that helps teens understand what it takes to start and run a business successfully. The website uses bite-sized content that is easy to relate to today’s teenagers and will help them begin the journey to becoming tomorrow’s successful business owners. JA Connect Entrepreneurship is available at www.connect.JA.org.

“Small businesses continue to play a critical role in the economic well-being of communities,” said Jack E. Kosakowski, President and CEO of Junior Achievement United States of America. “The earlier young people gain access to entrepreneurial experience, the more likely they are to consider a career in entrepreneurship as adults. We really appreciate EY for their vision and support for these two important initiatives. “

“EY has a long history of empowering the next generation of entrepreneurship and we loved introducing JA students directly to entrepreneurs,” said Marna Ricker, Vice Chairman of EY Americas – Tax Services. “Junior Achievement’s latest initiatives, specifically focused on youth and entrepreneurship, will help young minds succeed in their entrepreneurial journey as they seek to make a difference in their communities and build a better world of work.”

JA Launch Lesson is a 50-minute entrepreneurship educational experience that creates an entry point for students, volunteers, and educators. It is offered virtually by local entrepreneurs, in classrooms and at other student locations in the area The United States during National Entrepreneurship Month. A guide is provided by JA for entrepreneurs to give them the opportunity to get in touch with students, provide relevant information about their company and their entrepreneurial journey, and advice and next steps for students interested in starting their own business to establish, to exchange.

JA Connect Entrepreneurship provides self-directed learning experiences and on-demand resources for students interested in entrepreneurship. The website’s content and resources are designed to provide different learning experiences: expand and expand the JA Entrepreneurship Pathway programs, independently explore entrepreneurial ideas, and guide JA students through the next steps in their entrepreneurial journey (planning, incubation and Founding own startups).

About Junior Achievement United States of America® (YES)

Junior Achievement is the world’s largest organization dedicated to equipping young people with the knowledge and skills they need to achieve economic success, plan their future, and make smart academic and economic decisions. JA programs are run by corporate and community volunteers and provide relevant hands-on experiences that provide students from kindergarten through high school with knowledge and skills in financial literacy, work readiness, and entrepreneurship. Today JA reaches over 3 million students a year in 104 markets across the world The United States, with an additional 5.2 million students being looked after by establishments in
100 more countries worldwide. Junior achievement United States of America is a member of JA Worldwide. Visit www.ja.org for more information.

About EY

EY exists to create a better world of work, to create long-term value for customers, people and society, and to build trust in the capital markets.

Backed by data and technology, various EY teams in over 150 countries offer confidence through security and help customers grow, transform and operate.

Working across assurance, consulting, legal, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex problems of today’s world.

EY refers to the global organization and may refer to one or more of the member firms of. relate
Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK limited liability company, does not provide any services to clients. Information on how EY collects and uses personal data, as well as a description of the rights that individuals have under data protection laws, is available at ey.com/privacy. EY member firms will not practice legal practice where prohibited by local law. You can find more information about our organization at ey.com.

SOURCE Junior Achievement United States of America

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